Client
Dietician Rukhsana
Industry
Dietician and Nutritionist
Features
Memory-Efficient CMS
Rearchitected for Scale
Multilingual Scalable Architecture
Engaging UX
Comprehensive Admin Tools
Technology Stack
PHP
MySQL
HTML 5
Private Cloud
JAVA
Play framework 2.3
Scala 2.11
Netty
Reactive mongo extension 0.10.2
About Dietician Ruksana: Dr. Ruksana Sultana is a professional and a well renowned dietician and nutritionist based out of Hyderabad, India. Dr. Ruksana reached out to us requesting for a brand new website that concisely describe her offerings and smoothly incorporate a tool for scheduling consultations.
The Challenge:
- Decide the best suitable platform to create the website
- Incorporate the best suited consultation scheduling tools
- Minimalist design
- User Friendly
- Better Google rankings and conversions
The Analysis:
After meeting the client and understanding the requirements, Team AFOM shortlisted following focus areas for the website
- WordPress + JavaScript based platform
- Minimalist design
- SEO, High Traffic and CTR
- Easy consultation scheduling and fixing appointments
The Solution:
- Infused a minimalist colour theme to the template throughout the categories
- Used WordPress and Javascipt as the web development platform for a user friendly interface.
- Content wise, we kept only relevant content and provided admin access to the owner to keep uploading and sharing relevant literature
- Embedded Google Maps, Inbuilt Scheduling Form and Whatsapp Messenger for easy consultation scheduling
- Developed a month long SEO plan to attain high traffic, better CTR and lead conversions
The Result:
The result has been phenomenal. The final color palatte of light shade added a totally different feel to the ambience of the website. Dr. Rukasana is all delighted with the work done and service provided.
