Casestudy JMA - Web Development

Client

JMA

Industry

HR, Immigration & Legal

Features

Seamless User Experience

Engaging UX

Memory-Efficient CMS

Rearchitected for Scale

Multilingual Scalable Architecture

Technology Stack

About JMA: JMA is a professional firm of solicitors based out of Hampshire, United Kingdom providing legal expertise in the areas of HR, Employment Law and Immigration. They have been in business since 2009 and have been successfully catering a large pool of reputable clients. JMA reached out to us to build a strong web presence for them that is not only confined to a static website but also should be positioned properly for the target audience, get good traffic and conversions.

The Challenge:

After having rounds of fruitful discussion with the stakeholders from JMA, following challenges were identified

Identify the ideal platform to develop a dynamic UX/UI enabled website that is scalable, self-hosted and allows prospects and customers to easily engage with their content
Identify best ways to get better ranking for the website in search engine results
Form a strategy to increase traffic to the website, and conversion

The Analysis:

After carefully examining the client's needs, AFOM decided on the following:

WordPress and Javascript would be the best web platform for creating a great user experience and a friendly, responsive interface for multiple devices
Dedicate significant attention and focus to SEO , increased target audience specific traffic, leads and conversions
Keep it easy to build for future developments
Conduct extensive User Testing and Conversion Rate Optimization Testing

The Solution:

AFOM created a system that is providing JMA with access to a wide variety of cutting-edge digital tools to increase visitor engagement, customer retention rates, and lead creation.

Embedded marketing tools, such as marketing automation, website personalization, and multivariate testing
Applied a well crafted SEO and SERP strategy tothat considered many factors
User Testing: We employed user testing to guide the design and development processes. We can create an intuitive website and avoid issues by finding out what the user loves and dislikes.
Conversation Rate Optimization Testing: Tests were run to increase the lead submission rate. After a visitor lands on the page, the next step is to briefly define the products and services that will meet their needs. This did the trick and the rate of lead submission had always been great since the launch of the website

The Final Result:

Since the launch of the website, there has been no dearth of quality lead submissions and quick conversions. The website has been super responsive and the UX/UI capabilities of the website led visitors to spend more time on the website than usual.