The team at AFOM implemented a well-crafted digital marketing strategy for Enfield Security that resulted in reaching the desired results
The team at AFOM implemented a well-crafted digital marketing strategy for Enfield Security that resulted in reaching the desired results
Client
Enfield Security
Industry
Security Services
Features
Intelligent Recommendations
Powerful Search Features
Video View Tracking
Flexible Permissions
Comprehensive Admin Tools
Technology Stack
PHP
MySQL
HTML 5
Private Cloud
JAVA
Play framework 2.3
Scala 2.11
Netty
Reactive mongo extension 0.10.2
About Enfield Security: A Canada based business with offices in Edmonton and Toronto, Enfield Security is a leading name in the security services industry, delivering specialist security guarding, mobile patrols, alarm response, and many other related services across a broad range of industry sectors.
The Challenge:
For Team AFOM, this was a turnkey project. Being responsible for completely developing the website and its maintenance, we were also assigned the task of deploying a phenomenal digital marketing strategy that addresses the following challenges:
- Reaching the relevant target audience.
- Increasing the number of leads generated via the site.
- Establish the brand as the leading security systems provider in Canada, especially around Edmonton and Toronto.
- Acquire new high-quality commercial and domestic leads.
The Analysis:
Understanding the challenges and focus areas, our digital marketing experts at AFOM suggested a bespoke digital marketing strategy to achieve the following:
- Increase the number of high-quality leads made via the website.
- Increase the volume of organic traffic visiting the site.
- Improve keyword optimization.
- Search Engine Optimization.
- High CTR.
The Solution:
AFOM implemented the following solutions to address the challenges:
- The primary focus was on putting up complete goal tracking on Google Analytics to verify that the changes we implement continually benefit Enfield Security's corporate objectives. As a result, we would be able to analyse and track the results of any upgrades, modifications, or technological advancements.
- Invest in search engine optimization and pay-per-click advertising services for better visibility in search results.
- We focused on targeting the tactics that mattered the most, such as optimizing for keywords, earning backlinks, assessing client personas, evaluating social media, and more.
- Carry out crucial SEO activities to improve the overall 'authority' of the website, ensuring it meets the demands of Google's ever-changing algorithms.
- The click through rate of the ad copies was frequently evaluated and improved using A/B tests to appeal to search users, resulting in reasonably high click through rates. High click through rates result in greater quality scores and a reduced cost per click.
- Enable Enfield Security to grow their operations and service more clients through a keyword-focused strategy and the prioritization of backlinks.
- Regularly review the website for user-experience, checking for broken or misdirected links, and making sure the website health is optimized.
The Final Result:
Since partnering with AFOM, Enfield Security has experienced the results itself
- A dynamic user-friendly website.
- Increased website traffic and leads.
- 96% increase in year-on-year organic sessions.
- Post digital marketing strategy deployment, web traffic went up well over 100%.
- Reputation amongst peers is rising, and marketing qualified leads are more than double what they were before deploying the digital marketing actions.
