We helped FSAS Cares to develop and design a quality e-commerce website that fit their brand, increase conversions, average order value and total sales’’
We helped FSAS Cares to develop and design a quality e-commerce website that fit their brand, increase conversions, average order value and total sales’’
Client
FSAS Cares
Industry
Beauty and Wellness Products
Features
SEO & CRO Optimizations
Powerful Search Features
Seamless User Experience
Intelligent Recommendations
Technology Stack
WooCommerce
HTML 5
Private Cloud
MySQL
Play framework 2.3
Scala 2.11
Netty
Reactive mongo extension 0.10.2
About FSAS Cares: With more than five decades of experience in natural medicine, FSAS is a beauty and wellness brand which is profoundly transforming the mainstream notions of beauty and skincare.
The Challenge:
FSAS Cares desired an e-commerce platform that captured the complexity and depth of their brand. They needed to emphasise further how valuable and high-quality their ingredients are to their customers. As well as address the following
- State of the art user experience
- Increased conversions and sales
- A refreshing colour palette scheme
- Website to serve as an e-commerce platform
- Ever increasing social media presence
The Analysis:
Team at AFOM is well aware of FSAS Cares target audience and importance of natural ingredients in beauty and nourishing products and hence made the color scheme for the website as refreshing and natural as possible. Our analysis suggested us to proceed with the following
- Have a UI/UX Design strategy in place to take due cognizance of the anticipated experience
- Have A/B testing in place for better conversion rate optimization
- Let the website also offer gifting service to the customers and also have a dedicated blog space
- Add WooCommerce to the WordPress tofor better response time and experience
- Narrow down and focus on any one or two social media platform/s to have a great online presence
The Solution:
- In just 8 weeks, we developed an Information Architecture that would inform the site structure and provide excellent navigation
- We significantly created the whole website including collection, product, home pages and e-commerce provisions
- The website was expanded upon and improved over the course of the ensuing 8 weeks, and earlier enhancements were also A/B tested.
- Post launch we did extensive SEO. In order to improve performance across different search engines, we inserted the essential keywords
- Moreover we created an integrated Instagram feed page on the website itself for the customers to follow the company page on Instagram and stay posted on any recent updates, sales and promotions.
The Final Result:
FSAS Cares saw an increase in revenue as a result of potential clients being able to find their items easily. A stunning unisex website that is appealing to users of all ages. Super smooth user experience and have been churning good number of sales since the start of the website
